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Fragrance journal
Fragrance Notes 23 September 2025
What is Black Vanilla Husk? Fragrance Notes Explained With Isra
With the launch of our 2025 new perfume release: Isra 100ml Eau de Parfum, comes an abundance of distinct notes, harmonising together to make an energetic opening, transitioning to a calming and tranquil experience embodying our aim to encourage people to push past their initial uncertainty to seize opportunities on their own “Journey through the…
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Product Showcase 18 September 2025
This New Arabic Perfume Release For Women & Men is AMAZING!
Embark On a Journey Through The Night With ‘Isra 100ml Eau De Parfum’ – Royal Collection’s New and Final Arabian Perfume Release September 2025 2 Min Read Time Isra is our newest and last Arabic perfume release to the ‘Royal Collection’ perfume series you’ve grown to love. Isra was born out of a desire to…
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Guides 2 September 2025
4 VITAL Secrets To Make Your Perfume Last All Day
Your latest blind buy is ticking every box that a “perfume that lasts all day” should. Powerful opening notes, lingering sillage and an alluring aroma. However, you notice the scent fading more and more, ALOT quicker than the ‘long-lasting’ tagline suggested. This is an experience we’ve all likely shared, and parting ways after all that…
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Guides 20 August 2025
The Ultimate Guide To Perfume Layering
What is perfume layering? Perfume layering is the art of combining multiple scented products or perfumes to create a unique, personalised fragrance. Instead of relying on a single perfume, you combine two or more to create something new and special to enhance or modify the overall aroma. When you layer perfumes, you’re blending these notes…
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Guides 8 August 2025
What Does EDP Mean? The Key Differences In Fragrance Types
You’ve browsed through the web, narrowing down the selection for that perfect perfume. However at the last hurdle confusing terms keep popping up causing you to hesitate on buying: “Best EDP“, “Great smelling EDP” and “Cheap Eau de Parfum” What does EDP mean? Does it even matter? Yes. This is because not all perfumes are…
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Guides 19 June 2025
Discover the Magic of the Gulf Orchid Musk Collection and the History of Musk in Perfumery
Few Fragrance ingredient have a story as rich and complex as musk. From its origins as a rare and exotic animal secretion to its transformation into modern, cruelty free staple, musk has captivated perfumers and scent lovers for centuries. Once worth more than gold and treasured emperors,mystics, and royalty, musk has shaped the evolution of…
Read articleGuides 19 June 2025
Best Summer Perfumes For Men & Women – Find Your New Obsession
UK Summer Has Arrived In Full Effect! Summer is here at last. Knowing how rare an occurrence the sun is here in the UK you want to maximise this opportunity by: Looking your best, feeling your best, and most importantly, smelling your best. If this is your goal, why not treat yourself and delve into…
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Product Showcase 11 June 2025
Lattafa All Over Body Sprays
Discover a stunning range of all-over sprays from Lattafa and Asdaaf, crafted to elevate your everyday moments with elegance and charm. Whether you prefer fresh, fruity-floral blends or rich, warm oriental aromas, this collection offers something for every style and occasion. Light, long-lasting, and versatile, these fragrances bring together modern sophistication and timeless appeal, making…
Read articleGuides 6 June 2025
Celebrate Father’s Day 2025 – With the Perfect Scent
Cheers to all dads! This Father’s Day, show Dad some love with a gift as unique as he is! But sometimes it’s hard to find a perfect gift for your dad. It’s easy to get stuck wondering, “What does he really want?” or “Has he already got one of those?” We’re here to help you…
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